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CBD: Helpful or Hype?

CBD: Helpful or Hype?

Thanks to the hype, you’ve probably come across the ever-growing field of CBD products. Short for cannabidiol, CBD oil is a hemp-plant-derived relative of the marijuana plant’s high-inducing chemical compound THC or tetrahydrocannabinol. It’s non-addictive, non-psychoactive, and seemingly everywhere. Adding to its attention are statements of what CBD products are capable of curing. 

You can find CBD in a wide range of items, including snacks, drinks, and beauty products. We spoke with a representative from one company delivering a host of CBD-related products. 

Kopari Beauty Chief Digital Officer Megan Whitman says that when considering consumer need, her company began “to innovate and expand into new plant-powered ingredients,” which resulted in a line of CBD-infused body cream, recovery balm, and deodorant that “deliver all of the hemp plant’s beneficial compounds.”


Why use CBD? 

Reports indicate it can help treat anxiety, insomnia, and many types of chronic and temporary muscle pain related to exercise, inflammation, and arthritis. 

We had the opportunity to speak to Quinn Ferguson of Woodstock CBD, who not only has personally seen the positive effects of CBD use, but also works toward educating people and selling high-quality CBD products.


A Time Commitment

Ferguson insists that you cannot use CBD once and expect to feel the benefits. He suggests that you should commit to using it for a few days to understand how you feel before and after using CBD oil. For Ferguson, this time period was about a week, however, he explains that there is no exact time frame, it is different for every person. 


Rebounding Muscles

Ferguson reports that a CBD-based cream was an effective treatment against post-workout muscle soreness. After applying it to a particularly tender area, he found some relief within 24 hours. “When I woke up the next day, my soreness improved by at least 50%,” he says. "It does not remedy completely, but it most certainly seems to be beneficial.”


Picking a Winner

Faced with many options, those hoping to tame their pain should seek out full-spectrum or broad-spectrum products, as they are known to work better and longer than CBD isolate. Ferguson says they’re the most effective forms because of what’s known as the “entourage effect,” a bundling of an array of cannabinoid compounds.

"People should also research the company they are buying from and check for reviews,” Ferguson advises. "CBD is not regulated by the FDA, which forces users to do their own fact-checking until the FDA chooses to act"

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